Promotional items have a reputation for being "free junk" or disposable items that people do not pay much attention to. While this is a myth, it is still important to select promotional items that tie in with a larger theme. Thinking about your giveaways and associating them with your overall marketing strategy will help you get more promotion for your money.

One common use for promotional products is as trade show giveaways. While people love to collect freebies at trade shows, this is not their purpose! You want your item to stand out among the "junk." Choosing an item that has a practical use and a higher perceived value than your competitors' giveaways is crucial to your campaign success.

For example, a shopping bag is quite useful at trade shows, for carrying around promotional literature. People will flock to your booth just to get a bag, and it will receive a lot of attention at the show. After the show, however, it loses its value and will likely be thrown away. Something with lasting value, such as an embroidered polo shirt or a promotional clock, will get used long after the show is done. Your company name and logo will continue to get attention for years to come.

Goldengatepromo.com offers thousands of ideas for your trade show novelties. Whether you want to give away mementos of the show, awards to loyal customers, or gifts to your colleagues, turn to us for custom imprinted supplies. Over 400 of our items can be created in a rush with very little lead time, further adding to their value and effectiveness.